Purple Rose Campaign

About the Campaign

We launched the Purple Rose Campaign in February 1989 as GABRIELA Network to fight against the sex trafficking of women and children, and the work has evolved since then to include combatting sexual and gender-based violence, sexploitation, and fetishization. Each year, AF3IRM marks February 14th as Purple Rose Day to renew our commitment to this work and bring awareness to these issues.

Why Purple Rose?

Roses, by nature, were never purple. They were bred and made exotic by human will. They exist not for its own evolutionary purposes but for the pleasure and profit of others. Women and child victims of trafficking are no different from the Purple Rose. They are reduced to becoming mere objects of pleasure and sources of profits. Forced by poverty, commodified and enslaved by globalization, women and children have become Purple Roses.

Select Hallmarks of the Purple Rose Campaign

  • International Marriage Broker Regulation Act of 2005 (IMBRA): The campaign won a monumental legislative victory with the inclusion of Mail Order Brides into IMBRA under the definition of trafficked women. This expanded access to resources and immigration rights to these survivors. This was a key victory as mostly women of color, particularly Asian and Pacific Islander women, were being trafficked across borders through the Mail Order Bride system and were historically excluded from many rights and resources in the United States.
  • #NotYourFetish: The Los Angeles Chapter launched a direct action campaign against the band “Day Above Ground” that had released a sexist, racist video depicting Asian women as sexual objects. Hundreds of women participated in the hashtag campaign to raise awareness around fetishization, the band’s label dropped them as an artist, and the House of Blues released them from using their venue.
  • Response to Slut Walk: In 2011 in coordination with Black Women’s Blueprint in NY, AF3IRM published a response to the Slut Walk. This statement uplifted transnational, im/migrant, women of color voices in standing firmly against any form of sexual exploitation.
  • Justice Not Charity: In 2013, in the wake of Typhoon Haiyan in the Philippines, AF3IRM announced our Justice Not Charity campaign that sought to work with women and local organizations on the ground to address sexual violence and trafficking after disasters.
  • Response to Amnesty International: In 2015  Amnesty International passed a policy to work towards legalizing prostitution. AF3IRM responded swiftly with a public commitment to combat the institutionalization of sexual exploitation. See statement here.
  • #SurvivorsNotCriminals Campaign: In 2018 the LA Chapter launched a local, city campaign to decriminalize prostituted women in massage parlors.

 

Related Statements and Releases

  • Purple Rose Day 2019: To All Those Who Fight for a Feminist Future

    NATIONAL - To all those who fight for a feminist future, free of trafficking, sexual violence, and exploitation: Today on Purple Rose Day, AF3IRM dedicates our yearly re-commitment to combat  the trafficking of women and children's bodies through its Purple Rose Campaign, to you. We offer up purples roses - an image central to this … Continue reading Purple Rose Day 2019: To All Those Who Fight for a Feminist Future &rarr […]

  • AF3IRM Los Angeles Announces Campaign to End Criminalization of Sex Trafficking Survivors in Massage Parlors

    FOR IMMEDIATE RELEASE May 11, 2018 Sylvia Cabrera, AF3IRM LA Co-Coordinator [email protected], (213) 537-7260 Jollene Levid, AF3IRM International Department (323) 456-4748 LOS ANGELES-- On Thursday, May 10th, AF3IRM Los Angeles (AF3IRM LA) unveiled its campaign to end the criminalization of sex trafficking survivors in Los Angeles County massage parlors as the next focus in its … Continue reading AF3IRM Los Angeles Announces Campaign to End Criminalization of Sex Trafficking Survivors in Massage Parlors &rarr […]

  •  AF3IRM and Omega Phi Beta Sorority, Inc. – Sisters Rise up for Justice! OPBSI Raise $10K for AF3IRM at 5th Annual Ray of Hope Walk, Partner for Purple Rose Day

    For Immediate Release Contact: Anayeli Gomez, Director of Philanthropy 2017, Omega Phi Beta Sorority, Inc. [email protected] Barbra Ramos, National Communications Director, AF3IRM [email protected] NEW YORK--On this Valentine’s Day 2017, Omega Phi Beta Sorority, Incorporated is excited to announce $10,000 was raised for our beneficiary AF3IRM as part of our Ray of Hope Walk to … Continue … Continue reading  AF3IRM and Omega Phi Beta Sorority, Inc. – Sisters Rise up for Justice! OPBSI Raise $10K for AF3IRM at 5th Annual Ray of Hope Walk, Partner for Purple Rose Day &rarr […]

  • AF3IRM Condemns Oakland’s Predatory Police, Demands Accountability and the Resignation of Pimp-Protector Libby Schaaf!

    FOR IMMEDIATE RELEASE Contacts Daniella Navarrete, AF3IRM SF Bay Area Chapter Coordinator, [email protected] Leah Sicat, AF3IRM Central Coast Chapter Coordinator, [email protected] Carly Ritter, AF3IRM Central Coast Catherine Mendonça, AF3IRM San Diego Chapter Coordinator [email protected] NORTHERN CALIFORNIA--As an anti-imperialist, transnational feminist organization, AF3IRM condemns the predatory actions and systemic oppression perpetuated by the … Continue Reading … Continue reading AF3IRM Condemns Oakland’s Predatory Police, Demands Accountability and the Resignation of Pimp-Protector Libby Schaaf! &rarr […]

  • 4/9: Empowering Women of Color Conference at UC Berkeley

    Join AF3IRM SF Bay Area, AF3IRM Central Coast, and the Urban Promise Academy Warriors for Justice on Saturday, April 9th, 2016 for the Empowering Women of Color Conference (EWOCC) at UC Berkeley! We will be leading a workshop in the second session entitled Purple Roses from 1PM-2:15PM. Purple Roses is an inter-generational dialogue for praxis against … Continue reading 4/9: Empowering Women of Color Conference at UC Berkeley &rarr […]

  • Orange County | First Podcast Show: “Mujeres de Las Maquiladoras” on March 1st

    As part of our commitment to transnational feminism, AF3IRM Orange County will be discussing the femicides of Ciudad Juarez that began with NAFTA's exploitation of Mexican labor. We seek to empower the voices of women of color who have risked their lives to fight for Juarez's victims of trafficking and sexual violence. We are sharing … Continue reading Orange County | First Podcast Show: “Mujeres de Las Maquiladoras” on March 1st &rarr […]

  • Purple Rose Day 2016: Radical Love and Work for Women’s Liberation

    For Immediate Release February 14, 2016 Barbra Ramos AF3IRM | National Communications Director (323) 813-4272 | [email protected] NATIONAL--Today on February 14th, we the women of AF3IRM take time to mark Purple Rose Day. For seventeen years, AF3IRM has waged the Purple Rose Campaign to stand up against the capitalist assault on women’s bodies. We call … Continue reading Purple Rose Day 2016: Radical Love and Work for Women’s Liberation &rarr […]

  • SF Bay Area | Purple Rose: A Dialogue on Sex Trafficking – for Women and Girls of Color

    SAVE-THE-DATE: SUNDAY, JANUARY 24, 2016! Join AF3IRM SF Bay Area for a Women's Dialogue on sex trafficking from a transnational feminist, anti-imperialist perspective. We will discuss the intersecting roots of sex trafficking across and despite borders, focusing on the particular experience of transnational im/migrant women/girls of color whom are overrepresented in the Trade, while connecting the … Continue reading SF Bay Area | Purple Rose: A Dialogue on Sex Trafficking – for Women and Girls of Color &rarr […]

  • Purple Rose Day 2015: Women’s Resistance Key to our Existence

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  • AF3IRM San Diego Film Screening of ‘Truth’

    Join AF3IRM San Diego as we commemorate Purple Rose Day and invite you to a more personal investigation into the world of young women in San Diego's sex trade in the short documentary called Truth made by Alex "Magik" Rice, … Continue Reading ›&rsaquo […]

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